서울대학교

서울대학교 언론정보학과 BK21 FOUR "자유롭고 책임있는 AI 미디어" 교육연구단과 언론정보연구소에서는 커뮤니케이션학계 해외 유수 학자들을 초청해 다양한 주제의 강연 시리즈를 개최하고 있습니다.
이번 특강은 오프라인으로 진행됩니다. 많은 분들의 관심과 참여 부탁드립니다.

일시: 4월 25일 (화) 12:30-14:00

장소: 서울대학교 64동 (IBK커뮤니케이션센터) 501호

강연자: Natascha Just (University of Zurich)

제목: The challenges of non-price competition and non-monetary means of exchange in Internet platform markets

내용:
Competition law is increasingly considered the suitable instrument to stand up to market dominant Internet platforms. However, this is on condition that it is modernized to conform to new market realities. Especially Internet platforms' mode of operation and big-data-based business models are calling into question the traditional practices of enforcing it. At the heart of the debate is the question of whether current competition law is appropriate for these markets, and whether or where reforms are needed. This talk focuses on two areas that have thus far been accorded a very low profile in research and communications governance and thus require urgent attention: Non-price competition and non-monetary means of exchange. She explains why research into these aspects is of central importance and discusses the theoretical, methodological, and practical hurdles involved in their adequate consideration.

강연자 소개:
Natascha Just is a Professor of Communication and Chair of the Media and Internet Governance Division at the Department of Communication and Media Research of the University of Zurich, Switzerland. She is currently visiting the Department of Communication, Seoul National University. Her current research centers on media policy and Internet governance, among other things, on market power control, changing governance structures, algorithms on the Internet, and social-media regulation.